My Information Design Theory
Our topic for this blog post was to look at the pros and cons of an information design theory, one different from what we wrote about for the group discussion. In the group forum I wrote about Nathan Shedroff's idea of meaning in design strategy[1]. In his Ted Talk, Nathan goes over five "layers" of meaning going from least to most importance. The idea of looking closely at your audience and designing with an eye towards what is important to them, what is meaningful to them, is something I can relate to. It just makes sense to me that if you are going to create something you want people to engage with you should try to understand something about those people. When I started thinking about this post I had a hard time framing it in my mind. Historically I haven't liked these pros and cons assignments and information design is a topic that muddies the water even further. When I look at some of the theories we have read about I don't see theories, I see tools. Image...